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Industrial marketing management

Govindarajan, M

Industrial marketing management - Noida : Vikas Publishing House Pvt Ltd., 2010. - xxi, 215 p, ; 22 cm.

It Includes bibliographical references and index.

ISBN: 9788125913719

Subjects--Topical Terms:
Industrial marketing
Buying behaviour
Industrial products
Industrial adverting
Project marketing
Logistics

Dewey Class. No.: 658.8005 / GOV

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