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Industrial marketing

Cherunilam, Francis

Industrial marketing : Text and cases Francis Cherunilam - Mumbai ; Himalaya publishing house, 2011. - 381p. ; 24 cm.

HB

ISBN: 9788184887013

Subjects--Topical Terms:
Marketing
Industrial market segmentation
Service marketing
Industrial business marketing logistics

Dewey Class. No.: 658.8 / CHE

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