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Service Marketing

Zeithaml Valarie A.

Service Marketing Integrating Customer Focus Across the Film Valarie A. Zeithaml Et all... - 5th Ed, - New Delhi, McGraw Hill Education (India) Pvt Ltd, 2011. - xxvii, 763p. 28cm.

ISBN: 9780070700994

Subjects--Topical Terms:
Service Marketing

Dewey Class. No.: 658.8 / ZEI

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