Consumer behaviour in India perspective
Nair, Suja R
Consumer behaviour in India perspective Suja R. Nair - 2nd ed. - Mumbai : Himalaya Publishing House, 2011. - xii, 632 p. : ill. 30 cm.
It Includes bibliographies and index.
9789350240663
Consumer behaviour
Consumer modelling
Consumer perception
Social processes
Ethics and application
658.834 205 4 / NAI
Consumer behaviour in India perspective Suja R. Nair - 2nd ed. - Mumbai : Himalaya Publishing House, 2011. - xii, 632 p. : ill. 30 cm.
It Includes bibliographies and index.
9789350240663
Consumer behaviour
Consumer modelling
Consumer perception
Social processes
Ethics and application
658.834 205 4 / NAI