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Consumer behavior

Schiffman, Leon G.

Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi Pearson Prentice Hall 2004 - 611p. 25cm.

Includes bibliographical references, Glossary and indexes.

ISBN: 8177581104

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing

Dewey Class. No.: 658.834 2 / SCH K

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